Essay On Hospital Management

Hospitals are classified into two categories based upon their aim of formation as Profit based and Non-Profit based Hospitals. One of the main differences between a profit based and non-profit based Organisation or Hospital is that a non-profit Organisation is not allowed to issue stocks or pay dividends. They prevent the enrichment of the Board of Directors and also are exempted from taxes. St. John’s Mercy Hospital, Washington, is one of the many non-profit organizations, to which I am going to assess.
It is located just 50 miles southwest of St. Louis, which is committed to provide quality health care with in its area of service with more than 800 co-workers, 150,000 residents and nearly 150 physicians serving the hospital. The marketing strategy adopted by the St. John’s Mercy Hospital is their mission statement and values of which seem to be warming and attractive to the patients. The hospital is also maintaining high quality standards of medical care, which permits it to ensure that it fulfils its mission.
It is run by the St. John’s Mercy Foundation which helps in raising funds as it is a Christian Missionary not-for-profit Organisation whose Web Site claims that “Your support of the Foundation will help St. John’s Mercy Hospital continue to fulfil the promise of our mission as a not-for-profit health care organization to serve our community 24 hours a day, 7 days a week, and provide for those unable to pay for care and those in need of services not provided elsewhere in our region. With your support, the Foundation will help St.

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John’s Mercy Hospital to fund new health care services, equipment, community outreach programs, and care for the indigent. Every donation to the St. John’s Mercy Hospital Foundation makes a lasting contribution to our community. Your contributions ensure quality health care for those who seek care at St. John’s Mercy Hospital today, tomorrow and always”. This acts as a good advertisement strategy for marketing as people pay more to this Foundation as the Hospital has a very strong belief statement which demonstrates that it is a Catholic missionary organization, with the aim of healing people through the mission of Jesus Christ.
This gives more of a religious and spiritual meaning to the entire healing process which also acts as a guide to provision of services and decision-making in healthcare for various staff members. In order to fulfil its objective of meeting the health needs of the community; the hospital is also maintaining high professional standards of care. Another issue the hospital is strategizing on to improve its marketing plan is its rich history. St. John’s Mercy Hospital has completed 25 years in 2001. Besides, the Sisters of Mercy health System, have a history of more than 80 years.
This group was founded in 1918 in the intention of tackling any health problem that was affecting the population especially epidemics. One of the strong marketing strategies the hospital has is to ensure that the public knows about the multi-specialty services offered by it. The hospitals have clinics and departments in several fields including gynaecology, obstetrics, diabetes care, cancer services, GI laboratory, imaging, ophthalmology, paediatrics, neonatal care, women’s clinics, sports therapy, physiotherapy, plastic surgery, emergency care, disaster management, trauma care, etc.
Besides, the hospital has employed qualified and experienced staff members who directly handle patient care. This helps to improve the quality standards thus also boosting the marketing strategy. Apart from that, Service Teams of the Hospital were created to assist departments with their service initiatives. Most of areas are focusing on keeping patients informed and timeliness of services. Last but not the least, a very important aspect is Patient Feedback; an agent from the leadership team at St. John’s Mercy makes an endeavour to welcome most every patient, explain their promise to service and ask for feedback.
Cards and collection boxes are also available throughout the Medical Centre to allow patients, visitors and co-workers to submit written observations or complain directly to the president and chief executive officer. The cards are then routed to the appropriate leader for appropriate follow-up. Amazingly St. John’s Mercy Foundation is able to keep up its work the way it does much under a non-profit setting, and also helping so many people with limited funds and a small work force for the past few years. 2. Ans. St. John’s Mercy Hospital has a very good Marketing plan. The marketing strategy adopted by the St.
John’s Mercy Hospital is one, which is very interesting and needs a detailed study. The Hospital has developed an effective and a unique marketing plan. The very mission statement and values adopted by the hospital does seem to be warming and attractive to the patients. The hospital is also maintaining high quality standards of medical care, which permits it to ensure that it fulfils its mission. It is run by the St. John’s Mercy Foundation which helps in raising funds as it is a Christian Missionary not-for-profit Organisation whose Web Site claims that “Your support of the Foundation will help St.
John’s Mercy Hospital continue to fulfil the promise of our mission as a not-for-profit health care organization to serve our community 24 hours a day, 7 days a week, and provide for those unable to pay for care and those in need of services not provided elsewhere in our region. With your support, the Foundation will help St. John’s Mercy Hospital to fund new health care services, equipment, community outreach programs, and care for the indigent. Every donation to the St. John’s Mercy Hospital Foundation makes a lasting contribution to our community.
Your contributions ensure quality health care for those who seek care at St. John’s Mercy Hospital today, tomorrow and always”. This acts as a good advertisement strategy for marketing as people pay more to this Foundation as the Hospital has a very strong belief statement which demonstrates that it is a Catholic missionary organization, with the aim of healing people through the mission of Jesus Christ. This gives more of a religious and spiritual meaning to the entire healing process.
Another issue the hospital is strategizing on to improve its marketing plan is its rich history. St. John’s Mercy Hospital has completed 25 years in 2001. Besides, the Sisters of Mercy health System have a history of more than 80 years. This group was founded in 1918 in the intention of tackling any health problem that was affecting the population especially epidemics. One of the strong marketing strategies the hospital has is to ensure that the public knows about the multi-specialty services offered by it.
The hospitals have clinics and departments in several fields including gynaecology, obstetrics, diabetes care, cancer services, GI laboratory, imaging, ophthalmology, paediatrics, neonatal care, women’s clinics, sports therapy, physiotherapy, plastic surgery, emergency care, disaster management, trauma care, etc. These departments are given attractive names and do seem to specifically interest the targeted customers. The hospital has employed qualified and experienced staff members who directly handle patient care.
This helps to improve the quality standards thus also boosting the marketing strategy. Apart from that Service Teams of the Hospital were created to assist departments with their service initiatives. Most of areas are focusing on keeping patients informed and timeliness of services. Last but very important aspect is Patient Feedback; our patients are the best reviewer of our services. An agent from the leadership team at St. John’s Mercy makes an endeavour to welcome most every patient, explain their promise to service and ask for feedback.
Cards and collection boxes are also available throughout the Medical Centre to allow patients, visitors and co-workers to submit written observations or complain directly to the president and chief executive officer. The cards are then routed to the appropriate leader for appropriate follow-up The hospital’s marketing plan is improving its financial position, as attracting more and more patients increase the profits. The patients not only feel that the hospital has achieved a high quality standard, but also able to demonstrate Christian principles during medical care.
The hospital is also offering some of the services free of cost to the needy, poor and the underserved patients. Besides, the hospital is also offering insurance programs. Thus we can say that the Marketing strategy of the Hospital has been successful. 3. Ans. The Marketing strategy of the St. John’s Mercy Hospital has been successful and effective which can be observed by the success of the Hospital, improvement of its financial position, and attraction of more and more patients which will further increase the profits.
The patients not only feel that the hospital has achieved a high quality standard, but also able to demonstrate Christian principles during medical care. The hospital is also offering some of the services free of cost to the needy, poor and the underserved patients. Besides, the hospital is also offering insurance programs. 4. Ans. The first point is that St. John’s Mercy Hospital is a Non-Profit organization which allows it to apply for tax exemption status.
This makes it easier for some non-profit organization to collect donations as well, as it allows donors to claim back any donations on income tax forms. The services which have been providing by St. John’s Mercy Hospital are: 24-hour Emergency department; MRI, computed axial tomography (CAT) and positron emission tomography (PET) scanning capabilities; the Mercy Childbirth Center, which includes eight labor/delivery/recovery rooms or “Mercy Suites”; a GI Laboratory; Nuclear Medicine and Medical Services departments; Sports and Therapy; and Mercy Women’s and Children’s Health Services. St.
John’s Mercy Hospital have eight clinics and physician’s offices, namely as Washington Women’s Healthcare, Mercy Woman’s Health Services, Mercy Children’s Health Services, Mercy Medical Art of Union, Mercy Medical Art of Washington, Mercy Medical Group of Gerald, Mercy Podiatry and Mercy Primary Care. Patient always satisfy with St. John’s Mercy Hospital, hospital voluntarily participates in a patient satisfaction measurement program conducted by Press-Ganey Associates. Service Teams of St. John’s Mercy Hospital is multidisciplinary team which were created to assist departments with their service initiatives.
Hospitality of St. John’s Mercy Hospital is also such that the representatives direct and escort patients and visitors to their destinations. They provide a variety of helpful services to the patients, families, and visitors every day. The hospital’s marketing plan is improving its financial position, as attracting more and more patients increase the profits. The patients not only feel that the hospital has achieved a high quality standard, but also able to demonstrate Christian principles during medical care.
The hospital is also offering some of the services free of cost to the needy, poor and the underserved patients. Besides, the hospital is also offering insurance programs. Hence we can say that the work performed by the hospital and its marketing strategies has been successful in making the Hospital enjoy a healthy financial position as well as its name and fame; which can be evident from the fact that it has been within the top 100 hospitals in the US since last 5 years and also received the prestigious quality award as the ‘Primaris Hospital Quality Award’.
References
St. John’s Mercy Hospital Foundation (2007), Why Your Support Means So Much to So Many. Retrieved on November 29, 2007, from St. John’s Mercy Web site: http://www. stjohnsmercy. org/foundation/sjmh/default. asp St. John’s Mercy Hospital Foundation (2007), About St. John’s Mercy Hospital. Retrieved on November 29, 2007, from St. John’s Mercy Web site: http://www. stjohnsmercy. org/foundation/sjmh/about. asp St. John’s Mercy Hospital Foundation (2007), About St.
John’s Mercy Hospital. Retrieved on November 29, 2007, from St. John’s Mercy Web site: http://www. stjohnsmercy. org/foundation/sjmh/about. asp St. John’s Mercy Healthcare (2007), Facilities and Services. Retrieved on November 29, 2007, from St. John’s Mercy Web site: http://www. mercy. net/facilities/st_louis. asp St. John’s Mercy Healthcare (2007), Information for Patients, Retrieved on November 29, 2007, from St. John’s Mercy Web site: http://www. stjohnsmercy. org/patientinfo/default. asp

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